Thursday, July 2, 2015

We’re Moving! | by Kelly Cox

After six wonderful years of calling Blogger our “home,” the Valley® Growing the Conversation blog is moving! Starting today, you’ll be able to find our blog posts directly within the Valley website at

Since we started “packing up the place,” we’ve gotten the question “Why are you moving?” more times than I can count. We’re moving so that YOU can find Valley more easily! By moving the Growing the Conversation blog into our website, you’ll be seeing more links to Valley from your Google searches. Of course, we also had to take the opportunity to spruce it up a bit.

If you are a current subscriber to this blog, we invite you to re-subscribe on our new blog here! If you are new reader, we invite you to begin following us at any time. Just click on the RSS icon on the blog and you’ll be good to go.

As always, we’ll publish new blogs and articles each week. Our goals are to keep you informed on the latest irrigation news and provide you with insight to the “people behind the pivot.”

Thank you, Blogger, for many years’ worth of blog hosting and friendship. You’ve never let us down!

Kelly Cox
Global Digital Marketing Manager

Kelly is a native of Omaha, Neb., and has degrees in English and web development. She joined the Valley Irrigation Global Marketing Department in 2008 where she shares her love of web and all things digital marketing with her colleagues and the Valley dealer network. Outside of her life at Valley, Kelly enjoys reading, singing and spending time with her family.

Monday, June 29, 2015

Why Dealer Education Matters to Growers | by Kelly Schultze

From the equipment they purchase to time spent in the field, growers put many resources into their operations. A grower’s investment involves much more than money. Growers have every right to expect trustworthy, skilled and knowledgeable salespeople and service technicians at their local Valley® dealership.

At Valley University, we strive to make sure this expectation is not only met but exceeded. By providing our dealerships with the most accurate and up-to-date information on our products, we ensure that they are ready to answer any questions a grower may have. It is our goal to give all dealership sales employees the knowledge and skills needed to determine the best irrigation solution for each grower’s specific needs.

The commitment of excellence Valley makes to its customers goes beyond the point of sale, just like our commitment to support all dealership roles. In addition to product information, we provide courses to train service technicians. When service personnel are more knowledgeable about and experienced with Valley equipment, they are more efficient and accurate at the job site.

To train our dealerships’ service techs, we use interactions and simulations within our online courses. Service technicians can practice product installations and troubleshooting before ever leaving their dealership. This increases their comfort with the machines, and gives our growers peace of mind that they have the best trained service techs working on their equipment.

The Valley U team is dedicated to making online learning accessible and beneficial to our dealerships. We already know we have the best mechanized irrigation products available, so it’s our job to focus on making sure we have the best dealerships in the world to support our growers.

Kelly Schultze
E-Learning Instructional Designer

Kelly joined Valley Irrigation in early 2014 as an E-Learning Instructional Designer. When she isn’t at work, she is typically creating replica costumes and props from films, comics, and television shows. Kelly also enjoys learning languages and is conversational in French and Korean. She loves to travel, and has lived abroad while studying in South Africa and South Korea.

Thursday, June 25, 2015

Seven Center Pivot Myths Debunked | by Senninger Irrigation

This piece was written for and published by Senninger Irrigation, and reprinted with permission.

Center pivot technology has come a long way in recent years with improvements to irrigation efficiency and data tracking. As pivot and sprinkler manufacturers develop a better understanding of soil health and the water needs of various crops, technologies change and evolve so farmers can irrigate with less water and less energy, while still keeping the high yields needed to feed the world.

Today, most pivot irrigators have abandoned the inefficient impact sprinklers familiar to most fruit and vegetable growers and replaced them with water and energy efficient sprinkler heads, like LEPA applicators.

They have adopted new monitoring technologies that give them the ability to monitor almost every aspect of the system, from how much water needs to be applied and to when water is delivered. Farmers can also verify a machine’s efficiency and make any necessary adjustments to their pivots easily.

Despite these improvements, there are still many farmers across the world that have never considered center pivots efficient irrigation machines.

We at Senninger have been working with pivots for over 30 years and we firmly believe pivots are and will continue to be efficient and continuously improving machines that save water and energy while helping growers obtain high yields. That’s why we’ve compiled a list of the top pivot irrigation myths and decided to debunk them once and for all!

Myth #1 - Pivots can’t irrigate corners without water wasting end guns.

Farmers who want to try center pivot irrigation but want to continue farming the corners of their fields can add swing arms that attach to the ends of the pivots and water the corners of the fields.

Myth #2 - Pivot sprinklers waste water through runoff and surface soil evaporation.

Some pivot sprinklers are less efficient than others, particularly sprinklers that throw water high in the air. Good quality sprinklers irrigate with large droplets the air can’t steal and distribute water instantaneously over their entire surface area. Spreading out the droplets over a large area helps preserve soil’s intake rate and ability to absorb water.

Myth #3 - Pivots can’t be used with crops prone to foliar disease, like tomatoes.

Pivot sprinklers are extremely flexible! A spray head like the Senninger LDN can be used in spray mode to germinate fields as a growing season begins. Then it can be switched to LEPA bubble mode, which avoids wetting crop leaves. The sprinkler can also be converted to a drag hose if necessary.

Myth #4 - Pivots can only irrigate a limited number of crops like corn or cotton.

Did you know pivots are used to irrigate rice, tomatoes and sugar cane? Growers with center pivots are free to rotate crops every season, change row spacing or switch between high and low profile crops. It’s easy to modify pivots to irrigate different types of crops – most of the changes have to do with sprinkler height and application rate – and they are easy to move out of the way when it is time for planting or harvesting.

Myth #5 - Pivots are way more expensive than other systems.

The price of a pivot may seem overwhelming at first, but investing in a pivot means you invest in an irrigation system that can last up to 25 years. Pivots are very easy to maintain. Most of what you pay is for the system itself – you won’t have to worry about filtration, checking the system for rodent damage, system flushing, air discharging, etc. Moreover, if there comes a moment when a component needs repairs, fixing the components will not lower the system’s overall application efficiency.

Myth #6 - Pivot technology is always changing so there’s no point in buying something that will soon be outdated.

The main components of a pivot will last for decades. Add-ons like GPS control, automated system control and Variable Rate Irrigation Technology can be installed long after the pivot is purchased so growers always have the option of keeping up to date with the latest technologies. Sprinklers and pressure regulators can be easily replaced when they wear or if new technology becomes available.

Myth #7 - Sprinklers use too much water and energy.
Sprinklers use anywhere from 0.27 to 30 gallons of water per minute and they only need 6 to 20 psi to operate, depending on the model selected.

Senninger® Irrigation
A Valley® Irrigation Authorized Provider

Founded in 1963, Senninger Irrigation, Inc. is one of the world’s leading manufacturers of agricultural irrigation products. These include sprinklers, spray nozzles and pressure regulators. Senninger products are made in the United States and sold worldwide through qualified dealers. Products can be found in farms, nurseries, greenhouses, open fields, as well as mining operations. Senninger is dedicated to low pressure, high performance irrigation solutions. 

This post was written by Nicole Alvarez, the technical writer for Senninger.

Monday, June 22, 2015

What It's Like to Work for Valmont Middle East | by Adrian Cliffe

Established in January 2001, Valmont® Middle East (VME) has grown into a leader in safety, quality, delivery and cost. VME has matured from a Valmont Industries Inc. toddler into one of the key manufacturing plants for the Global Irrigation Division.

Pilot production began in March 2002, providing customers with cheap shipping and excellent financial trade services. VME significantly expanded the scope of its capabilities through the years, primarily focusing on efficient customer services and lean manufacturing. Its work has fostered deep and healthy relationships with key customers and dealers, helping them grow.

Ever true to its humble origins, the staff at VME bases its reputation on passion, integrity, continuous improvement and delivering results. This year, 11 of our 80 dedicated employees are celebrating 10 years of service with the company. All of them believe that VME is a great company to work for and continually strive to meet the wants and needs of our customers. 

We asked these dedicated employees for honest feedback on their experience with VME and gathered their answers into word clouds to share with you.

What makes Valmont so enjoyable to work for?

What’s the biggest change you've seen in VME since starting?

Tell me about the best events or moment you had as a Valmont employee.

Congratulations to our team of employees, who are listed below. We know they - and the entire VME team -  will continuously strive to reach its goals by doing business the Valmont Way. With employees who are keen on the Valmont Core Values, we are excited to grow from a good company into a great company.

From Left : Ricardo, Aslam, Khalid, Nestor, Prakash, Wenny, Reme, Cristy, Arnel

Chakkungal Prabhakaran Prakash
Finance Manager
Nestor Sorita Deloso
Production Supervisor
Ricardo Barroza Lizardo
Maintenance Incharge
Cristy Monteiro
Driver/Admin. Helper
Muhammad Aslam Konimmal
Hr Coordination
Wenny Cantoria Bartolay
Inventory Control Aministrator
Maemoun Sabet Alani
Mirza Khalid
Service And Installation Supervisor
Tom D'cruz Norban D'cruz
Service Technician
Remegious Praveen Pinto
Warehouse Keeper
Arnel Marcelo Gutierrez
Senior Welder

Adrian Cliffe
Territory Sales Manager for Egypt, Turkey, Oman, and UAE

Adrian has been working for Valmont
® Irrigation for more than 3 years. He is an agricultural engineer and has worked for the largest suppliers of machinery in Ireland. He enjoys designing and manufacturing farm machinery. Adrian was a member of the Middle East hurling team that won the international championship last year. He also plays soccer and likes going to the movies and relaxing at the pool. 

Thursday, June 18, 2015

Getting to Know the New Valley Mobile Website | by Kelly Cox

These days, the Valley® brand is more than ever incorporating technology into its core. Of course, it’s not going to forget its roots in steel and gearboxes, but evolving is part of the game. Part of this evolution resides with how we market the Valley brand.

We’d all have to be living under a box to not notice how much time people spend on their mobile phones. I was walking through a baby store recently, and a woman was pushing a stroller, holding a toddler’s hand, AND updating her Facebook status. I’m still trying to figure out how she was doing all of this with just two hands, but the point is she was on her phone while trying to parent her kids. People are on their phones ALL. THE. TIME. (Even if we don’t necessarily agree with the timing.) So, why shouldn’t brands and companies take advantage of this?

We first launched the Valley mobile website a few years ago when we started to notice people using their phones for more than just calling other people. Since then, online search via mobile phone and tablet has literally skyrocketed, and so we thought it was time to update our mobile site to provide people with what they want, regardless of their computer preference. Thus, we recently launched the new, improved Valley mobile website.

You will find the exact same information and content on the mobile site as you do on the desktop site. Looking for a video? We’ve got videos! Looking for a brochure? We’ve got brochures! Looking for information on why you should buy Valley over the other guys? We’ve got that, too! You can find everything you might need at the tip of your fingers.

Have I intrigued you? I hope so! Before you do anything else, visit the new Valley mobile website from your mobile phone or tablet at or

Kelly Cox
Global Digital Marketing Manager

Kelly is a native of Omaha, Neb., and has degrees in English and web development. She joined the Valley Irrigation Global Marketing Department in 2008 where she shares her love of web and all things digital marketing with her colleagues and the Valley dealer network. Outside of her life at Valley, Kelly enjoys reading, singing and spending time with her family.

Monday, June 15, 2015

Feeding the World and Increasing Yield 60 Percent

Irrigation: A Key Role in Feeding the World

Today’s farmers are charged with the immense undertaking of providing food for an ever-growing world population. And many have to perform under the pressure of restrictions to conserve land and water.

It’s a substantial responsibility, and one that people outside the agricultural community don’t often consider.

With forecast stats like these, irrigation is clearly part of the solution. Without it, growing the volume of food the world needs will prove challenging. Just ask John Schuerman.

Schuerman has been working on his family farm near Seymour, Ind., since he was 14 years old. He’s not new to farming, but he is new to center pivot irrigation. In fact, he is one of the first in the area to implement it.

He worked with Andy Wolka of B&W Agri Products in Seymour to install his first two Valley® center pivots last spring and installed two more in the fall.

Wolka says he’s encouraging new irrigators to start watering conservatively.

“We know water will be at a premium, even in places that have plenty now, so we want to do this right and start out with conservation in mind,” he explains.

Schuerman didn’t get his pivots in until after the growing season started, and there were three weeks of dry weather before the pivots were up and running.

“On my irrigated land, I brought in 200 bushels of corn per acre,” says Schuerman. “On the land I didn’t irrigate, I had 120 to 125 bushels. Even starting late, I saw a tremendous gain with my difference in yield. I can’t wait to see what happens when I’m able to irrigate for a full growing season.”

That’s a yield increase of more than 60 percent. Results like Schuerman’s will be crucial in the future, since the latest projections indicate that agricultural production must grow by 70 percent by 2050 in order to feed an additional 2.3 billion people.1

“It’s a whole lot better than crop insurance, I can tell you that,” Schuerman says. “If bad times hit, irrigation can help a lot.

“I can see more and more people advancing to pivot irrigation because we need to produce more crops on the same amount of land. Irrigation is one of the only means to do just that.”

While organizations, corporations and government entities are researching ways to increase food production, in the end, it will be up to growers to make it happen. Examples like this further prove that irrigating is more productive than dryland farming, and that irrigation could make all the difference in feeding the growing population.

According to the United Nations Food and Agricultural Organization (UN FAO)2:

• The world population is projected to increase 40 percent by 2050

• Only 20 percent of the world’s croplands are irrigated and that cropland yields 40 percent of the global harvest

• Irrigated farms can produce 100 to 400 percent higher yields for most crops

• Center pivot and linear irrigation are consistently at the top of efficient methods
of delivering water, reaching 95 percent efficiency or greater, depending on sprinkler package design, irrigation scheduling and agronomic practices

1 2050: Increased investment in agricultural research essential.
2 Food for all – World food summit – Agricultural machinery worldwide.

Reprinted from Valley PivotPoint magazine, Spring 2015

Thursday, June 11, 2015

Behind the Scenes with Ben Soliev

Behzod “Ben” Soliev, a native of Uzbekistan, joined Valley® Irrigation in 2011 as an international project manager, working to build Valley site capabilities and optimize global supplies. 

He manages projects for international irrigation, mainly operation- and business-development projects such as locating future plant sites, start-ups, developing new standards for our international sites and knowledge sharing. 

Ben also supports the supply chain for our international locations.

“I like that Valmont®, and Valley in particular, is a multinational company with offices and plants around the world,” Ben says. “It makes me proud to work with the great people of Valmont. 

"I also enjoy meeting new people outside of company and being able to develop and implement new business opportunities, while – at the same time – being able to improve my international business expertise.”

Ben is a co-founder and the first president of the newly created Valmont Professional Network that focuses on attracting and developing top talent through professional development, community involvement and networking.

In his free time, Ben likes traveling and exploring new places, talking over Skype with his family in Uzbekistan, hanging out with friends, watching movies and documentaries, and reading books.

Read previous Behind the Scenes profiles: