Thursday, March 22, 2012

World Water Day 2012 | by Kelly Cackin

Today is World Water Day, an annual event sponsored by the United Nations (UN) that aims to bring awareness to water scarcity issues happening among a growing global population.

Each year, World Water day focuses on one over-arching topic related to the sustainability and advocacy of freshwater resources. "Coping With a Growing Global Population" is the focus of World Water Day 2012.  We have heard the alarming stat that our global population may reach 9 billion people by 2050.  How do we feed a population this large?  We are already experiencing freshwater issues, how will we grow and support food, from farm to fork?  These questions, among several others, bring well-rounded conversations and campaigns to World Water Day 2012.

The following is reposted from the World Water Day Website (

"Coping with population growth and ensuring access to nutritious food to everyone call for a series of actions we can all help with:
  • follow a healthier, sustainable diet;
  • consume less water-intensive products;
  • reduce the scandalous food wastage: 30% of the food produced worldwide is never eaten and the water used to produce it is definitively lost!
  • produce more food, of better quality, with less water. "

Producing crops with center pivot and linear irrigation will help the initiative to conserve water resources and feed a growing global population, from farm to fork.  This observation is one reason for beginning, and continuing, the Valley Circles for Rice project.

For rice producers looking to either convert to, or begin, center pivot and linear irrigation, benefits include:
  • Resource conservation
  • Higher profitability for growers
    • Lower total input costs
    • Another additional crop in rotation
  • Ability to grow crops on land not suitable for:
    • Traditional flood irrigation
    • Other agricultural crops
  • Precision application of chemicals and fertilizers through the center pivot/linear

Want to help celebrate World Water Day 2012? Find campaign materials and updates on worldwide events at