Monday, June 3, 2013

My Experience at Agrishow Riberiao and Valmont Industria e Comercio in Brazil | by Matt Ondrejko

  • Valley Irration booth at Agrishow in Brazil
  • Silver Award for Innovation for Valley Corner - Joao Rebequi recipient
  • Valley Irrigation booth at Agrishow in Brazil
  • Vincius Melo, Matt Ondrejko, Karine Gonclaves

Agrishow Riberiao in Brazil is one of the largest agricultural shows in the world. This show is held every year, and in 2013 celebrated its 20th year of serving the agricultural community in Brazil. I had the opportunity to visit this show in May, while on a trip to visit our key growers and dealers in the region.

The main focus of the Agrishow is to bring innovation and technology to the farmers of Brazil, and to showcase new products that can increase their efficiency and yields. As always, Valmont Irrigation had a very large presence at the show, other key international companies were there as well such as John Deere®, Case®, New Holland®, and many others. The thing that struck me was the sheer size of the show and the volume of people that came to visit on any given day. On Thursday, the second day of the show, they set an all-time attendance record of 40,000 people visiting the Agrishow.

For Valley® and myself, it was a great opportunity to discuss irrigation solutions with our key customers, as well as foster new relationships with future potential customers. We spent a lot of time sharing stories and discussing how irrigation solutions are applied in Brazil, and the similarities that we see globally between different regions. We were proud to win the Silver Award for Innovation at the Agrishow for the introduction of our Valley Corner into the Brazilian market. It was exciting for the whole Brazilian team and something they were certainly proud of!

The spirit of the Brazilian people is contagious, and their passion for innovative solutions to agricultural management is impressive. It was a great trip and one that I took a lot away from. I am looking forward to my next trip to Brazil!

Matt Ondrejko

VP Global Marketing

Matt is the newest addition to the Valley Irrigation Global Marketing Department. The one word that can sum up Matt is "enthusiasm"! He likes to be on-the-go and have fun along the way. Matt loves music and the 1980s era. He is a child of the MTV generation and has a deep appreciation of all music genres (specifically, he is a huge Dave Matthews Band groupie). Matt has traveled to more than 70 countries around the world and enjoys learning about different cultures and people. He spent three years living with his family in Leuven, Belgium, trying to enjoy as many of the 700+ beers they brew there.