Training Time for Middle East Valley Dealers | by Adrian Cliffe

Recently, Valmont_® Middle East hosted its annual dealership sales and training meeting in Jebel Ali Dubai. Representatives from dealerships across the Middle East, including India, Egypt, Saudi Arabia, Oman and Turkey, gathered for five days of in-depth training. 

Participants completed software training, honed their sales skills and learned about Valley_® Authorized Providers Senninger and Nelson. New products such as BaseStation3™, AgSense^®, AquaDock™ and Pump Connect^® were introduced and demonstrated.

The feedback we got from the dealerships was great, and they reported gaining great knowledge from the training.

With five days packed with detailed instruction, the group took time to enjoy a Dhow dinner cruise to relax a bit and enjoy Dubai.

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Adrian Cliffe Territory Sales Manager for Egypt, Turkey, Oman, and UAE Adrian has been working for Valmont® Irrigation for more than 3 years. He is an agricultural engineer and has worked for the largest suppliers of machinery in Ireland. He enjoys designing and manufacturing farm machinery. Adrian was a member of the Middle East hurling team that won the international championship last year. He also plays soccer and likes going to the movies and relaxing at the pool.

Valley Irrigation Western Europe and West Africa Brings its Dealers to Dubai, UAE | by Pauline Merz

How to thank our Valley_® dealers for the good job they did this year in difficult markets, the great Valley image they project to the agricultural sector, and the excellent service they provide to farmers?

These were the complicated questions that our team recently had to deal with. 

How could we possibly thank them? 1) Find a great place to go, 2) Have a perfectly professional reason to go there, and 3) Create an interesting training content … not a big deal at all!

The city of Dubai came quickly to mind: a business hub, the most populated city of the United Arab Emirates, and home to an excellent Valley factory.

One's first impression of Dubai is similar to entering a science fiction movie such as “Elysium” or the “Fifth Element”: Tall, endless buildings that take your breath away; amazing car brands like Ferrari, Lamborghini, Hummer…. Words such as endless possibilities, service and innovation cross your mind. It was just the place we needed to be to showcase these exact values to our dealer network.

It's October 29, 8 a.m., after a three-hour night, and here we go! The first day of our 2014 sales training: 75 Europeans and Africans, all experienced mechanized irrigation professionals, ready to begin the adventure. From this point, it was an intensive two days of training on the Valley brand, products, sales and service; followed by an enthusiastic Valmont Middle East Factory tour; and a fantastic Desert Safari Tour.

Our dealers headed home with blue blood, excited for the opportunity to sell their next Valley machines. Proud to be part of the Valley family and waiting impatiently for the next Valley sales training edition! It will be tough for us to top this year’s event!

My last thought is of our Valley team. After quite a lot of stress and much time dedicated to preparing for this event, I’m unable to keep myself from thinking that it was much more than a professional training event. It was also an incredible human adventure with crazy laughs and wonderful moments spent together. We came back more united as ever, stronger and ready to begin another irrigation campaign. So guys, I just have to say “thank you and let’s continue because the show must go on.”

Enjoy this video of our adventure!

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Pauline Merz Marketing Responsible - Western Europe & West Africa Pauline joined Valmont Irrigation in 2012. After being in charge of the French market (Spare Parts and Marketing activities), she became Marketing Responsible for Western Europe and West Africa. Native of France, Pauline has been living in Spain for three years. She enjoys meeting new people and discovering other cultures through their way of life. Pauline is also fond of sports such as mountain biking, trekking and tennis.