Showing posts with label Shannon Peterson. Show all posts
Showing posts with label Shannon Peterson. Show all posts

Thursday, December 11, 2014

EQIP Deadline Fast Approaching | by Shannon Peterson

A recent email from the University of Georgia’s Striping Irrigation Research Park reminded growers that the deadline to apply for 2015 EQIP funding in Georgia is Dec. 19.

This notice struck me in two ways.

1. Even if you don’t live in Georgia, your EQIP deadline may be approaching. Most of you are probably familiar with the program, but for those who aren’t:

The Environmental Quality Incentives Program (EQIP) provides financial and technical assistance to producers to address natural resource concerns and deliver environmental benefits such as improved water and air quality, conserved ground and surface water, reduced soil erosion and sedimentation or improved or created wildlife habitat. These contracts provide financial assistance to help plan and implement conservation practices that address natural resource concerns and for opportunities to improve soil, water, plant, animal, air and related resources on agricultural land.


The Conservation Stewardship Program (CSP) also helps agricultural producers maintain and improve their existing conservation systems and adopt additional conservation activities to address priority resources concerns. Participants earn CSP payments for conservation performance—the higher the performance, the higher the payment.

If you are making significant irrigation improvements to you operation, check with your state NRCS office to see if you are eligible for these programs. You can find your state’s EQIP page here, and it includes application ranking criteria, priority resource concerns, lists of eligible practices, payment rates, information about where you can submit applications, eligibility requirements and other program requirements.

2. My second thought was that I really get a lot of valuable information from Stripling Irrigation Research Park. Do other people realize how much this organization has to offer? I strongly recommend you check out the website, follow the SIRP Twitter feed and peruse its monthly newsletters, which include articles and a roundup of recent irrigation news stories.






Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She writes and edits materials about irrigation equipment. Shannon enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for tourism magazines. She also likes trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. 


Thursday, October 23, 2014

Dedicated Student Raising Money to Buy Pivot for his College | by Shannon Peterson

Some people have a gift – sometimes they don’t even realize it.

Kevin Hawman, a sophomore at Blue Mountain Community College in Pendleton, Ore., is one of those people. The 19-year-old is studying ag business and crop production at BMCC, but he is doing so much more.
After a miserable February day spent repairing old wheel line sprinklers on the school’s student farm, Kevin was frustrated with the old irrigation equipment. But rather than complain – as many college students would – Kevin decided to take action.

He launched a fund-raising campaign, so he could buy a new Valley® center pivot and a Valley for his school. This is no band-trip fundraiser. Kevin needed $25,000 for the pivot and $65,000 for the linear – after a $30,000 discount from Valley. But he wasn’t daunted by the price.

“I really want to give back,” said Hawman, who grew up on his family farm in Hermiston, Ore. “I’ve been at BMCC for a year and it’s so great. I just wanted to give back to the school.”

Some of that generosity may be in his genes. Twenty years ago, his father, Mike Hawman – a BMCC alumnus, donated a pivot to the school. Mike helped his son develop a list of potential donors.

So far, Kevin has raised $33,000. Two weeks ago he ordered a two-tower Valley pivot that will be delivered soon.

He still needs about $57,000 to purchase the five-tower linear, but he is determined to reach his goal.

I asked Kevin, ‘why Valley pivots?’

“Because of my background,” Kevin said. “My dad has had a great relationship with Valley and I grew up with Valley pivots. I just wanted to get the best and I wanted to get Valley.”

Kevin Hawman – not just a generous heart, but a good head on his shoulders!

Want to help Kevin out? Contact him at k_hawm@hotmail.com.



Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She writes and edits materials about irrigation equipment. Shannon enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for tourism magazines. She also likes trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. 


Monday, October 13, 2014

Stop and See Us at Sunbelt | by Shannon Peterson

We’re getting ready to wrap up the fall trade show season. Today, the Valley® team is putting the finishing touches on our Sunbelt Ag Expo booth in Moultrie, Ga. We’re hoping for a little less rain than we had at Farm Progress and Husker Harvest.

We’ll be spotlighting BaseStation3™, so stop by our booth, A-4-169, and find out how it can make your life easier! 


Also at the Valley booth, you can learn more about farm solutions from AgSense® and Valley Water Management, and check out Valley products from pivots to PolySpan®.

Looking for a little fun with your farm show?Take time to see the Peterson Farm Brothers (no relation), who will be performing their farm-themed parodies of popular songs twice a day at Sunbelt. If you aren’t familiar with the Petersons, check them out on YouTube. I dare you not to chuckle.  

Speaking of farm shows, you’ve probably attended many through the years. Do you ever wonder what it’s like on the other side? As an exhibitor? 

We put together this little time-lapse video at Husker Harvest Days and thought this would be a good time to share it. Enjoy!








Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She writes and edits materials about irrigation equipment. Shannon enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for tourism magazines. She also likes trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. 


Thursday, September 25, 2014

Bringing Farm Life to the City | by Shannon Peterson

We're bringing farm life to the big city through our partnership with the Omaha Children's Museum. Families can explore the world of agriculture and learn where their food comes from in the Once Upon a Farm exhibit opening Oct. 18.

We began installing a miniature Valley® center pivot at the museum Wednesday, so children will be able to learn about water and irrigation. And, Valley Authorized Provider Senninger Irrigation is creating a cool sprinkler exhibit. The museum will offer daily programming on different farm topics. 







We can't wait! If you're planning to be in the Omaha area over the next several months be sure to check out the exhibit.

Meanwhile, we wanted to share this special letter from Omaha Children's Museum Executive Director Lindy Hoyer:
Omaha Children's Museum
Executive Director Lindy Hoyer

I'm a small town girl raising a city kid. My worst fear as a child was to end up living on my cousin's farm bailing hay and milking cows before school each day. 

My regret as a mother of a city kid is not having my child spend as much time on the farm as I did growing up. Even so, my son has spent enough time on a farm to have actually seen how milk is gathered and produced, understands that the meat we have in the freezer came from the cow he saw on the farm and that most of the vegetables we eat were grown in the ground somewhere.


Omaha Children's Museum has partnered with multiple members of the agricultural industry in Nebraska to present our next community-engaged exhibit Once Upon a Farm. Our shared vision in creating this exhibit is to help the kids growing up in an urban environment make stronger connections to the origins of their food before it makes it to the shelves of the grocery store or farmers market. 


With agriculture as a leading industry in our state, it is vital for us to help our kids understand where their future lives will intersect with the people who work and manage our farms and ranches. Kids don't have to dream about milking their own cow or harvesting a field to find themselves a role in the agricultural industry.


We look forward to exploring the vast world of agriculture with our visitors this winter. Plan to spend some good, quality time on the farm with us and help us continue to narrate the story of Once Upon a Farm."







Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She writes and edits materials about irrigation equipment. Shannon enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for tourism magazines. She also likes trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. 

Monday, September 15, 2014

Weather Stole the Spotlight at Fall Farm Shows | by Shannon Peterson

The fall farm shows are a big deal for manufacturers and growers alike. Shows like Farm Progress and Husker Harvest Days give the Valley team a chance to connect with growers, see what other ag companies are developing and reconnect with peers from other companies.

Growers who attend can talk to Valley representatives and dealers about new and existing products, and peruse other booths to gather information and ideas.

Plus, the shows include great food, such as homemade ice cream, steak sandwiches and turkey legs, free stuff from bags to hats; livestock; concerts; and drawings for iPads, end guns and cars. Whew!

But this year, all that was overshadowed by the weather. Everyone was glued to their smartphones, watching the radar as storms swirled around and over Boone, Iowa, and Wood River, Neb. There was rain and wind. Lightning shut down Farm Progress on its final day.

And then there was mud. Lots and lots of mud. Muddy parking lots, muddy booths, muddy roads, muddy khakis. Cars and trucks got stuck in the mud; four-wheelers and bigger trucks pushed them out of the mud.

Rain and mud shut down Husker Harvest on Wednesday. Thursday brought more rain and cold temperatures, but many visitors. A Valley Product Manager said he was so busy he didn't leave the booth all day. Meanwhile, one show attendee said his visit was the worst three hours of his life – that’s pretty telling, coming from a farmer!

In the end, we all muddled through, made some connections and generated ideas for next year’s show.

But we’re all hoping for a little sun at the upcoming Sunbelt Ag Expo, Oct. 14-15 in Moultrie, Ga. See you there!










Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She writes and edits materials about irrigation equipment. Shannon enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for tourism magazines. She also likes trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. 

Monday, September 8, 2014

Introducing Root Demand Irrigation™ | by Shannon Peterson

Valmont® Irrigation has launched a new brand – Root Demand Irrigation™. RDI™ is a sister company to Valley® Irrigation, so I want to introduce you to this innovative, subsurface irrigation solution.

RDI is based on the natural process of plant growth. Water is released by the plant roots via the proprietary RDI.

“How does that work,” you ask? Plant roots continuously secrete chemicals – called exudates – that serve various functions. When a plant needs water, it discharges exudates. The exudates change the surface tension on the RDI tube and that releases water to the plant’s roots. 

Essentially: the plant signals when it needs water and the RDI tube responds to that signal.

This plant-driven irrigation solution will allow growers to maximize production on all their acres, especially corners and hard-to-reach areas, making it the perfect complement to center pivot irrigation.

Intrigued? I invite you to visit rootdemandirrigation.com and its blog, “Get to the Root,” to learn more.





Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She writes and edits materials about irrigation equipment. Shannon enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for tourism magazines. She also likes trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. 

Monday, June 23, 2014

At the Mercy of the Weather | by Shannon Peterson

Farming and the weather. It’s a never-ending confrontation, and 2014 is offering up some epic battles.

Growers in Texas, California, and other western states face severe drought conditions that show no sign of letting up. Severe heat aggravates the situation and poses the additional threat of wildfires.

Twin tornadoes hit Pilger, NE, and the surrounding area June 16.
Meanwhile, the Midwest is being torn apart by damaging storms and tornadoes. Valley dealers in Nebraska are dealing with multiple overturned or damaged pivots.

Many growers are scrambling to get their pivots repaired in time for peak irrigation season. Others are evaluating their devastated fields and determining whether to replant.

At either extreme – drought or damage – words of comfort are of little value. Action and solutions are needed.

However; at times like these, it is reassuring to know that your Valley dealer is on hand to support you. Service teams are out in the fields repairing and replacing damaged pivots. They are doing everything possible to get farms back up and running. In fact, I recently called a Nebraska dealer with a question. He asked to email him the question because, “we have a lot of pivots down in the area and I’m having a hard time concentrating on anything else right now.” That’s commitment.

Meanwhile, those battling drought can mitigate the effects by turning to more efficient irrigation equipment, such as center pivots. And, growers can get financial support from the Natural Resources Conservation Service, and information and assistance from the USDA.

Let us help you  no matter what you need. We’re here for you.



Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She writes and edits materials about irrigation equipment. Shannon enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for tourism magazines. She also likes trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. 

Monday, June 2, 2014

How the Farm Bill Works | by Shannon Peterson

We've shied away from talking about the new Farm Bill. Complex and politically charged, it’s a subject destined to alienate readers. Yet, it will have a powerful impact on growers across the country and ignoring it seems irresponsible. So, I’ve been struggling with how to broach the issue and provide some useful information or insight on the bill.

Then I read a notice in the Daily Agri-News Report by Don Molino, from the Louisiana Farm Bureau Agri-News Radio Network, which led me to the information from the American Farm Bureau Federation that I am sharing here today.

I hope you find some value in these resources. And, if you have discovered other information that breaks down the Farm Bill, please share it in the comment section below!


"The American Farm Bureau Federation has produced a new series of videos and launched a website to help farmers, landowners, and other stakeholders better understand the provisions of the 2014 farm bill. Featured content includes videos on key commodity program and crop insurance provisions of the farm bill.


“We have distilled down a massive and complex piece of legislation – the 2014 farm bill – into several ‘bite-size’ pieces, with the goal of helping farmers and managers understand how it will affect their farms,” said John Anderson, deputy chief economist with AFBF.

“Now that safety net and risk management tools important in crop planning are in place, along with the new program for dairies, the next step is for farmers to be able to move forward with confidence in determining the best options for their individual farms,” Anderson said. “We created the farm bill video series with that goal in mind.”

The videos include a farm bill overview describing the basic provisions of the commodity title, including a description of the decisions related to program participation that will need to be made by farmers and landowners. Four other videos go in-depth on the Price Loss Coverage and Supplemental Coverage Option, the Agricultural Risk Coverage Program, the Stacked Income Protection Program for Cotton and the Dairy Margin Protection Program.

Links to useful farm bill information from USDA, land-grant universities, and other organizations also is available on the website."



Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for tourism magazines. Shannon also likes reading, trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. However, she and her husband spend most of their free time chauffeuring their teenage son to activities and chasing their baby daughter.

Monday, May 19, 2014

Valley Is Proud to Support Cancer Research | by Shannon Peterson

There comes a point in life when nearly every person is touched by cancer. Whether it’s a colleague, a friend, or a family member, you likely know someone who has fought that battle.

In Nebraska alone, there are more than 9,000 new cases of cancer diagnosed every year.

Those of us who are lucky become survivors. Others are not so lucky.


Valley® is working to make a difference in the fight against cancer by donating a center pivot for the live auction at the Cattlemen’s Ball of Nebraska. The Ball is an annual event that raises money for cancer research.

The winning bidder will receive a 1,300-foot, fully loaded Valley 8000 series seven tower center pivot. And, thanks to 21st Century Water Technologies in Scottsbluff, the pivot will be delivered and installed in the winners’ field.

The Cattlemen’s Ball donates 90 percent of the money raised to the Fred & Pamela Buffett Cancer Center at the University of Nebraska Medical Center in Omaha. The other 10 percent stays in the host community to support local health care. Through the years, the event has raised more than $9.8 million dollars for cancer research.

I invite you to take a moment learn more about the Cattlemen’s Ball, which is being held June 6-7 in Harrisburg, Neb., and the Buffett Cancer Center. Or, consider supporting cancer research in your area. As a 10-year survivor, I can attest to the difference every dollar can make.



Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for tourism magazines. Shannon also likes reading, trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. However, she and her husband spend most of their free time chauffeuring their teenage son to activities and chasing their baby daughter.

Monday, May 12, 2014

A Little Preventive Care Will Keep Your Pivots Running | by Shannon Peterson

An in-season center pivot breakdown is costly - not just in repair fees, but in lost irrigation days and possible yield loss. To help keep your irrigation equipment up and running, we've gathered some in-season maintenance tips because investing a little time in preventive action is always better than correcting a major failure.
  • Check the end pressure on your center pivot periodically. Water pressure is vital to ensuring your center pivot operates properly. Install a gauge and check your machine’s pressure occasionally throughout the growing season. If your pressure drops below the suggested PSI, your crops may not be getting the proper amount of water - and that can lead to yield loss. 
  • Check the pressure at your end tower because 50 percent of your crops are irrigated by the sprinklers on the last 30 percent of your center pivot. If the correct pressure is being delivered to the end of your machine, then the rest of your machine and all your sprinklers are getting the right amount of pressure too. Ensuring your outer sprinklers are watering correctly is crucial because it directly affects your yields.
  • Water application is at the heart of what you do, in order to do this as best possible; sprinkler packages need to be maintained to a high degree of accuracy. Regularly check for broken or worn sprinkler components and replace them as necessary. Generally, sprinkler packages should be replaced at least every 10,000 hours of operation.
  • Maintaining the correct tire pressure also is essential to the operation of irrigation equipment; the correct tire pressure ensures that floatation for a particular tire is maximized and the rolling circumference is consistent to what Valley® uses on timer chart calculations. Be sure to periodically check tire pressure and adjust it to specification. 
  • Don’t forget to tighten wheel lug nuts and evaluate the overall tire condition. All tires lose pressure over time and lose or gain about 1 PSI per 10 degrees F of temperature change.
  • To maximize the life of your drive train and keep it operating trouble-free, periodically drain any water that accumulates in the gearbox and center drive, and make sure the gear lubricant is at the proper level.
  • Consider regularly recording outlet pressure, flow rate, and energy use. This information can provide an excellent means of evaluating your pump and motor performance.
For more tips, follow us on Twitter (@ValleyPivots) and watch for our Friday #DYK (Did You Know) tips.

Have a great growing season!





Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for tourism magazines. Shannon also likes reading, trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. However, she and her husband spend most of their free time chauffeuring their teenage son to activities and chasing their baby daughter.

Thursday, March 13, 2014

Looking for the Farm Mom of the Year | by Shannon Peterson

Mom – she holds a special place in your heart. And, a special place on the farm. Often the farm mom’s deeds go unheralded. It’s time to change all that.

Nominate your favorite farm mom for the America’s Farmers Mom of the Year contest and she could win $10,000!

Prepare a brief essay about how she contributes to her family, farm, community, and agriculture. Then click here to nominate her. The deadline is March 31.

So what does a farm mom contribute? A recent Twitter contest from Americas Farmers provided some fun insight:

  • #FarmMom good cook, drives a big green tractor!
  • Sleeping on the couch to be near my 9 year old son who is sleeping on the other couch to be near his 9 day old bottle goat.
  • A #farmmom is a mom that can drive a tractor all day and popcorn and boardgames at night.
  • A #farmmom is often in competition with the "other woman", #mothernature, but knows that's ok bc there are others to feed.
  • ‏A #farmmom cares for the land like she cares for her kids-she wants the best future for both.
  • #farmmom 
    • Filthy clothes
    • Lengthy hours
    • Seeds to sow
    • Hurried showers
    • Lessons learned
    • Values taught
    • Kisses earned
    • Joy sublime!
Head over to Twitter #farmmom to read more.


* * *

Meanwhile, the AgChat Foundation is sponsoring the Social Media Farmer of the Year Award.

This award will recognize a farmer that has “incorporated social media, digital media, and Internet strategies to achieve business objectives including growing revenue, sharing information for more effective farming practices, and overall elevating the industry.”

Farmers can nominate themselves or a colleague at here. The deadline for nominations is March 31.






Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for tourism magazines. Shannon also likes reading, trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. However, she and her husband spend most of their free time chauffeuring their teenage son to activities and chasing their baby daughter.

Monday, November 25, 2013

Thank You | by Shannon Peterson and the Valley Team

Here in the United States, we’re preparing to celebrate Thanksgiving. Here at Valley®, we’d like to share the tradition of expressing thanks. Here is what some of our regular bloggers are thankful for.


Brooke Stover:

I am thankful for Dr. Oz (he recently announced that cheese is actually good for weight loss).

I am thankful for the awesome people I get to work with every day (minus a few unsavory characters, you know who you are – KIDDING!). I’m really thankful for the fun work environment at Valley – it’s true that if you enjoy your job you’ll never work a day in your life. (There’s a warm fuzzy on a cold day.)

I am thankful that I can tell people that I feed the world for a living. (This makes me sound really “cool” when I introduce myself in social situations.)


Michelle Stolte:

I am thankful for all the growers around the world who work extremely hard to feed each and every one of us every day. Thank you!!


Kelly Downing:

I still remember the moment very clearly. It was at 8:30 p.m., local time, on Oct. 15. It was not yet the end of a very long day. My traveling companion, Antoine Quily (our western Africa sales representative), and I had already been driving, working, and driving for about 15 hours, and we had three hours left before we would get to our hotel. We were sharing a small pickup with four other men, three goats, and half a ton of rice. I was very tired, very sore, and extraordinarily grouchy. Passing the time by listening to my iPod (set to “random play all songs”), a song by one of my favorite artists, Paul Thorn, began playing. The song is “I’m a Lucky Man” from his “Mission Temple Fireworks Stand” album.

It only took a few seconds for this song to help me “get my mind right.” I have included the lyrics below. I encourage all of you to read them (even better, buy the song or album and listen) and think about your own situation. I know tough times come to all of us, but sometimes I just need a little slap to the back of my head, like this. As the saying goes, “Why have a pity party? Nobody else shows up, and there are no snacks.” Have a wonderful Thanksgiving, everyone!


I’m a Lucky Man
In a dirty hotel room
Somewhere in rainy California
Channel surfing through the night
And there ain't nothing on
I went down to an empty bar
And I started talking to a stranger
He said "I come here every night
So I won't have to be alone"
I guess that I'm a lucky man
I guess that everything ain't all that bad
There's always somebody with less
I realize that I'm blessed
Now I understand, I'm a lucky man
Somewhere out there in the night
There must be a million people
They're just trying to survive
Barely holding on
I can't feel sorry for myself
When everything ain't goin' my way
'Cause I've got dreams and something else
I've got a reason to go on
I guess that I'm a lucky man
I guess that everything ain't all that bad
There's always somebody with less
I realize that I'm blessed
Now I understand, I'm a lucky man…


Jill Zwiener:

I’m thankful for the dedicated growers who rely on Valley equipment to water their valuable crops.

I’m thankful for the 500+ Valley dealers who put in countless hours each year to ensure our customers are happy.

I’m thankful for the engineers at Valley who design the most reliable center pivots in the industry!

I’m thankful for farmers. Without their hard work, resilience, determination, and dedication, I wouldn't enjoy the food I do every day of the year.

I’m thankful for the excitement and joyful smiles I saw on my nephews faces when they saw a combine harvesting a cornfield this fall.

I’m thankful for the stories my family members (my dad, uncles and aunts) have to tell about growing up on the farm years ago. They didn’t get to participate in sports like many other kids. They were milking the cows, raising livestock, and harvesting chickens. They were working hard to provide for their family.


Kelly Cox:

I am thankful for a lot in my life, but there are a few things I want to give homage to here and now. I am thankful for:

My wonderful husband, who is my very own superhero. He takes my antics in stride and really is the best person in the world for doing so. I couldn’t ask for more!

Garages, especially during the brink of a Nebraskan winter. ‘Nuff said.

The author Brandon Sanderson (and not just because he shares the same first name with my hubby). He finished The Wheel of Time series, a feat that no one else would have had the gall to take on! 14 books, most of which are about 1,000 pages long…good stuff.



* * *

And me? I’m thankful to my colleagues for sharing – it can be hard to be heartfelt on demand. I’m also thankful to have joined the Valley team in June. The people here are patient, accepting, and kind. And I would be remiss if I didn’t acknowledge that I am eternally thankful for the best husband ever, the most amazing teenage son, my miracle baby girl, and a second chance in life.

I’ll be even more thankful if you tell us what you are thankful for!

Thursday, October 31, 2013

Celebrating Halloween, Valley Style | by Shannon Peterson

The Valley® marketing team is divided. Half of us LOVE Halloween, the other half, “meh, take it or leave it.” 

So, the Halloween enthusiasts decided to pump a little spirit into Valley Irrigation with a pumpkin-carving contest. The contest asked employees to send in a photo of their carved or decorated pumpkin or local produce. (Local produce? You’re wondering, ‘What on earth?’ We wanted to open the contest up to our international colleagues who may not celebrate Halloween. Truth be told, we didn’t get a lot of decorated produce entries.) There were three categories: most creative, scariest, and Valley-themed.

After we launched our contest, I noticed several similar competitions on Twitter, including the National FFA and the University of Minnesota. Maybe next year we’ll open the contest up to our dealers and customers. I just know that someone out there possesses the artistic skills to carve a pivot on a pumpkin.

This year, we didn’t get nearly the volume of entries we anticipated. But that’s OK because some of the submissions we did get are pretty amazing.

Here are some of the Valley-themed entries. Enjoy! 





Visit our Facebook page to see the creative and scary pumpkins.

Meanwhile, for those who were wondering, the USDA reported that there were plenty of pumpkins available for carvers this year, although crop conditions varied by region. “Wet spring weather, followed by a hot dry summer, had a negative impact on pumpkin volume in the Northeast and Mid-Atlantic states. Conditions in the Midwest and Western United States were much more favorable, and growers are reporting good quality and good size for their pumpkins.” (Thanks to the USDA Economic Research Service for the pumpkin report quoted here).

Have a safe and happy Halloween.





Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for Home & Away magazine. Shannon also likes reading, trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. However, she and her husband spend most of their free time chauffeuring their teenage son to activities and chasing their baby daughter.

Thursday, October 24, 2013

Striving to Help Africa’s Small Farmers | by Shannon Peterson

It’s hard to deny that the effects of center pivot irrigation have been revolutionary. Nowhere is that more visible than in the United States where widespread conversion to center pivot irrigation has transformed agriculture and the landscape.  By using mechanized irrigation equipment, U.S. growers increased their revenue and their crop yields. Farmers grow more food with less water while being released from the drudgery of conventional irrigation methods and putting their labor to better use.

On a global scale, aggressive investments in irrigation, hybrid seeds, and fertilizer during the past 50 years have brought famine and poverty under control in Latin America, China, and South Asia. Yet most of Sub-Saharan Africa has made little progress during this same time period.  Limited investment in technology and infrastructure resulted in limited commercial farming in the region. 

Throughout Sub-Saharan Africa, more than 90 percent of the farmers are subsistence farmers. They spend half their annual incomes on food, leaving little money for education, health, and housing needs. (In contrast, only 6 percent of U.S. annual household income is spent on food). 

An exception is South Africa where Valley® introduced center pivots in the 1970s. In South Africa, pivots are used primarily by medium and large commercial farmers, who have experienced tremendous success. The same drivers of this success can serve as a model for small growers, and Valley Irrigation is working to develop a model of shared pivots for smallholder farmers.

Many African smallholder farmers remain poor because they depend on unreliable rainfall, making them vulnerable to drought and climate change. Although these disadvantages could be completely eliminated by irrigation, center pivots are often cited as too expensive for Africa’s farmers. 

However, if small farmers share a center pivot, the cost drops dramatically. Figures 1 and 2 demonstrate the dramatic reduction in cost of a center pivot once the radius of the field exceeds 300 meters.
Figure 1




Figure 2
An association of smallholder farmers, or a large commercial producer serving as an irrigation and crop marketing provider, can own and operate the center pivot in cooperation with the smallholder farmers. This approach puts precise, efficient irrigation technology into the hands of small farmers, and the impact on farm production is dramatic because water is available where and when the crop requires it.  


Widespread use of this model could turn subsistence farmers into profitable commercial farmers by increasing yield and empowering farm workers. That's Valley, leading the way and feeding the world! 




Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for Home & Away magazine. Shannon also likes reading, trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. However, she and her husband spend most of their free time chauffeuring their teenage son to activities and chasing their baby daughter.

Thursday, August 8, 2013

Happy National Farmers’ Market Week | by Shannon Peterson




One of the best things about late summer is the bounty of the harvest. During a recent visit to an Omaha Farmers’ Market, my family and I mingled with an enormous crowd browsing booths bursting with brightly colored produce, vibrant flower arrangements, local meats, and artisan cheeses. It was a pleasure to be in the midst of the city, but enveloped by the smells of fresh-picked dill, moist soil, and pungent green onions.

This particular market has grown over its two decades from a few overpriced veggie vendors to a Saturday morning destination featuring street musicians, bakery goods, and crafts along with the season’s freshest, locally grown (and reasonably priced) produce.

This week is National Farmers’ Market Week – a time to celebrate the growers that provide the endless variety of food options we have in the United States. The growing farm-to-table and eat-local movements, as well as the passionate desire of people to learn about where their food comes from, have spurred tremendous growth in farmers’ markets across the country. This year, 8,144 markets are listed in the U.S. Department of Agriculture’s National Farmers’ Market Directory - an increase from about 5,000 in 2008.

The markets also are to be commended for reaching out to those most in need of fresh foods in their diets. Vendors are providing locally grown vegetables and fruits to low-income senior citizens, women, and children by accepting payment through government assistance programs. And often leftover goods are donated to food banks. How cool is that?

Meanwhile, I dragged my family down each row scoping out what was available and comparing prices. As I purchased cucumbers (two for 50 cents), the friendly young vendor told me to grab an extra one, illustrating the connections built between customers and growers throughout the season. Regular customers purchase from preferred vendors week after week and inadvertently learn about the farms and the families that nurture them.

In fact, I bought sweet corn from the Wenninghoff’s Farm booth and learned the family sells vegetables daily at its farm store near the edge of Omaha. I often drive past the farm, which uses several Valley® center pivots in its fields, and next time I’ll be stopping to check out the store.

I invite you to celebrate National Farmers’ Market week by visiting your local market. Whether you try a new vegetable, pick up your tried-and-true favorites, or treat yourself a bouquet of sunflowers, you’ll be supporting and honoring the growers that make it all possible.







Shannon Peterson
Marketing Content Editor

Shannon joined Valley Irrigation in 2013. She enjoys traveling with her family, particularly to national parks, and she occasionally writes about her travels for Home & Away magazine. Shannon also likes reading, trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. However, she and her husband spend most of their free time chauffeuring their teenage son to activities and chasing their baby daughter.

Monday, June 24, 2013

Welcome to the Valley Team, Shannon!

Shannon Peterson is the newest addition to the Valley® Irrigation marketing team. She is a recovering news junkie, having spent more than 15 years in the business. Shannon worked as a reporter for daily newspapers and for The Associated Press, and as an online editor for the Omaha World-Herald’s website. She recently spent three years promoting Nebraska and its tourism opportunities to the media.

Shannon enjoys traveling with her family, particularly to national parks. She occasionally writes about her travels for Home & Away magazine. She also likes reading, trying new restaurants, seeing movies, and watching Husker football and Creighton basketball. However, she and her husband spend most of their free time chauffeuring their teenage son to activities and chasing their baby daughter.

Please help us welcome Shannon to the Valley Irrigation Marketing team!