Showing posts with label Kelly Cox. Show all posts
Showing posts with label Kelly Cox. Show all posts

Thursday, July 2, 2015

We’re Moving! | by Kelly Cox

After six wonderful years of calling Blogger our “home,” the Valley® Growing the Conversation blog is moving! Starting today, you’ll be able to find our blog posts directly within the Valley website at www.valleyirrigation.com/blog. 

Since we started “packing up the place,” we’ve gotten the question “Why are you moving?” more times than I can count. We’re moving so that YOU can find Valley more easily! By moving the Growing the Conversation blog into our website, you’ll be seeing more links to Valley from your Google searches. Of course, we also had to take the opportunity to spruce it up a bit.

If you are a current subscriber to this blog, we invite you to re-subscribe on our new blog here! If you are new reader, we invite you to begin following us at any time. Just click on the RSS icon on the blog and you’ll be good to go.

As always, we’ll publish new blogs and articles each week. Our goals are to keep you informed on the latest irrigation news and provide you with insight to the “people behind the pivot.”

Thank you, Blogger, for many years’ worth of blog hosting and friendship. You’ve never let us down!




Kelly Cox
Global Digital Marketing Manager

Kelly is a native of Omaha, Neb., and has degrees in English and web development. She joined the Valley Irrigation Global Marketing Department in 2008 where she shares her love of web and all things digital marketing with her colleagues and the Valley dealer network. Outside of her life at Valley, Kelly enjoys reading, singing and spending time with her family.

Monday, November 17, 2014

The Voices of Women in Agriculture | by Kelly Cox

I am extremely proud to be a woman involved in agriculture. I am even prouder to have a voice in agriculture. Not many people know this (or, maybe many do and I’ve just been living under a rock), but I am the person behind the scenes of the Valley Website and social media channels. I help create, curate, and publish messages that I think others want to hear; people who are not only interested in the Valley® brand, but also agriculture in general.

The invention of social media and commercially available Website development has allowed others like me to bring their own voices to the ag conversation. Over the years, I’ve started to follow some of these voices, and I’d like to introduce you to some that you will hopefully bring into your own circles.



The Adventures of Dairy Carrie
© Carrie Mess

Carrie Mess, also known as “Dairy Carrie” on social media, has brought intrigue to the dairy world through her blog, Twitter feed, and Facebook page. Though her focus is dairy, she writes about anything from human interest stories to anything cool in ag that she feels like sharing with her followers.

Takeaway: Carrie’s blog includes a great ongoing segment called “Humans of Agriculture” that tells the story of everyday people involved in ag. Get your tissues ready – some are real tear-jerkers!

@DairyCarrie | www.facebook.com/DairyCarrie | www.dairycarrie.com



Pink Tractor
© Pink Tractor

Pink Tractor is an online presence that just I found recently, but it really speaks to the ag girl in me! It aims to give women in ag a voice and reminds its followers that women are smart, strong farmers. Its Website, pinktractor.com, has a lot to offer: information on ag markets and farm safety, tidbits for the family, and even used equipment listings!

Takeaway: Pink Tractor regularly publishes articles about women in ag that tell their stories. If you know anyone who should be featured in one of these articles, email Pink Tractor at info@pinktractor.com.

@PinkTractorTW | https://www.facebook.com/PinkTractorFL | www.pinktractor.com



International Women's Day
© International Women's Day


Each year on March 8, we celebrate International Women’s Day. Though this day of recognition isn’t limited to celebrating women in agriculture, it focuses on achievements of women throughout history and throughout the world, including those who are part of the ag industry! This past International Women’s Day, several blog posts were posted about women in ag, including the following that I urge you all to check out:


Takeaway: This is an annual event , so you have multiple opportunities to celebrate it!

@womensday | https://www.facebook.com/Internationalwomensday | www.internationalwomensday.com



I am proud to be a woman involved in agriculture, and I have a voice. Let’s continue to nurture the voices of women in agriculture around the world.




Kelly Cox
Global Digital Marketing Manager

Kelly is a native of Omaha, NE, and has degrees in English and Web Development. She joined the Valley Irrigation Global Marketing Department in 2008 where she shares her love of web and all things digital marketing with her colleagues and the Valley dealer network. Outside of her life at Valley, Kelly enjoys reading, singing, and spending time with her family.

Thursday, October 30, 2014

Apple Season in Nebraska | by Kelly Cox

Last year, we gave you a snapshot of a classic agritourism stop in Nebraska – Vala’s Pumpkin Patch. This year, we’d like to give you another pin in your agriculture map with a quick tour of Nebraska apple season. 
AppleJack Festival
© Nebraska City AppleJack Festival
For the past two months, Nebraskans state-wide have been celebrating the apple harvest, beginning with the annual AppleJack Festival. 

Each September, Nebraska City opens its streets and orchards to nearly 80,000 people to kick off the harvest. This massive three-day event includes a parade, carnival, craft fairs, live music, and, of course, APPLES. And I’m not just talking about freshly-picked apples; anything you can think of that is made from apples is available to sample and take home. 

Throughout the rest of the apple harvest season, the orchards remain open for anyone to experience, including a “u-pick” service and farmers’ markets. 


For the first time in my 28 years of being a Nebraskan, I went through the orchards and picked a peck of apples. I was absolutely AMAZED at how absolutely beautiful and expansive the orchards truly are! Many of the orchards have several kinds of apples available to pick, so you can mix and match what you take home.

There is also fun for the whole family at the Arbor Day Farm Tree Adventure® (or “Treeventure,” as I keep calling it). Along with apple picking, you and your family can learn about nature, take a guided tour of the Arbor Day Farm, and climb a massive 50-foot treehouse!

So, if you find yourself in Nebraska in early fall, be sure to plan a day to visit the orchards in and around Nebraska City. 

Click here for a full list of open orchards.



U-Pick Apple Service




Kelly Cox
Global Digital Marketing Manager

Kelly is a native of Omaha, NE, and has degrees in English and Web Development. She joined the Valley Irrigation Global Marketing Department in 2008 where she shares her love of web and all things digital marketing with her colleagues and the Valley dealer network. Outside of her life at Valley, Kelly enjoys reading, singing, and spending time with her family.

Monday, July 21, 2014

25 Years of the Glorious World Wide Web | by Kelly Cox

Order a cake, grab your candles, and pick up a gift at the mall – it’s time to celebrate the 25th birthday of the World Wide Web!

Maybe I’m the only one who’s excited about this milestone, but it’s a pretty great achievement in technology, especially since so many didn’t believe it would survive. To commemorate this silver anniversary, I have created a list of five things that would be different today had the Web either not been born or had not survived.

1. People would still be forced to communicate in person. All. The. Time. Facebook, Twitter, Linkedin…Email…would not be possible without the assistance of the web. Where would we put our photographs? Oh, yeah, in a photo album. How would we share our crazy cat stories? I guess over the phone, in a handwritten letter, or (gulp) face to face.

2. Cursive would still be taught in grade school. I don’t have kids yet, but there are rumors floating around that teaching cursive in school has died, and it makes me sad because it was a huge challenge to overcome! Those handwritten letters about the cats? They would need some really great penmanship to adequately tell those stories. 

3. Emoticons would not be available to help you show other people how you’re feeling. Nonexistent would be the days where someone could rely on a nice smilie face attached to an email or instant message to help show the person on the other end that they weren’t mad about shredding that all important document; an actual facial smile would have to be shown to save that shredder from having a panic attack! 


4. A phone would just be a phone. Not a place to send people messages via text, not a place to play Minecraft at 2 a.m. and definitely not a place to Pin, Share, Like, Follow, and all those good things. Yes, my friends – a phone would just be something through which one person talks to the other…with their voices.


5. A “gamer” would have a whole different meaning. Checkers, anyone? How about a rousing game of croquet?

The question then becomes: are we lucky to not have to worry about these five things, or worse off? That’s up to you to decide.


But, we are lucky to be living in a time when anyone can literally talk with someone else who is thousands of miles away! We are fortunate to have the ability to send a picture of our loved ones to other loved ones within seconds and with one click or touch of a button! And it is remarkable to possess the technology to be able to perform life-saving surgeries while not having to be in the same room, or country, as the patient. These are reasons to celebrate.

Want to actually participate in the celebrations? Visit www.webat25.org!





Kelly Cox
Global Digital Marketing Manager

Kelly is a native of Omaha, NE, and has degrees in English and Web Development. She joined the Valley Irrigation Global Marketing Department in 2008 where she shares her love of web and all things digital marketing with her colleagues and the Valley dealer network. Outside of her life at Valley, Kelly enjoys reading, singing, and spending time with her family.

Thursday, June 19, 2014

Keeping Up With Valley, Part III: Using valleyirrigation.com as Your Go-to Resource | by Kelly Cox

If you’ve ever visited valleyirrigation.com (and if you haven’t, I strongly recommend that you do!), you know that you can find extensive information on the Valley® product lines. But, I bet you didn’t know that our website can also be a valuable, go-to resource for you! This third, and final, installation in the “Keeping Up With Valley” blog series will walk you through five hidden gems that valleyirrigation.com can offer you.


Hidden Gem No. 1: Brochures

Your local Valley dealer has a brochure for anything you can imagine, but sometimes you’re in a bind and can’t leave the house or office! Did you know that these same brochures are available for FREE download on valleyirrigation.com? You can easily browse by product, parts and applications, advanced technology, or irrigation comparison to find the brochure you’re looking for. Our brochures are kept up-to-date online, including the newest product details, benefits to you, and pictures.

Download Valley brochures today: http://www.valleyirrigation.com/valley-irrigation/us/mediaroom/brochures



Hidden Gem No. 2: Frequently Asked Questions (FAQ)

We all know that you have millions of questions to ask about Valley center pivots, right? I mean, we’re all human, and humans are innately curious! We offer a variety of frequently asked questions (FAQ) and their answers on valleyirrigation.com. Of course, if there is a question that isn’t answered on valleyirrigaiton.com, please contact your local Valley dealer or email us at sop@valmont.com to submit your question for inclusion on the website!

Find answers to your questions today: http://www.valleyirrigation.com/valley-irrigation/us/irrigation-management/faq



Hidden Gem No. 3: Special Offers

Everyone likes a bargain – it’s another one of those human traits we all have! A newer hidden gem to valleyirrigation.com is a complete list of our current special offers.

Find our latest special offers today: http://www.valleyirrigation.com/valley-irrigation/us/valley-dealers/special-offers



Hidden Gem No. 4: What Growers Say (testimonials)
Valley is the leader in precision irrigation – it’s our company’s tagline. But, how do you know this is the truth? Growers who own Valley center pivots, linears, and technology are your source of truth. Testimonials from Valley owners, which we have coined “What Growers Say,” can be easily found on valleyirrigation.com, and provide you with peace of mind that you are making the best choice by choosing a Valley.

Read what our growers say today: http://www.valleyirrigation.com/valley-irrigation/us/about-valley-irrigation/testimonials



Hidden Gem No. 5: Dealer Locator

Last, but certainly not least, is the Valley dealer locator. This hidden gem easily allows you to search for the Valley dealer closest to you. Simply select your country and state or province to begin the search. You may also enter your city’s name and postal code, as well as select a distance from your location, to narrow down the results, giving you your local Valley dealer in no time flat!

Find your local Valley dealer today: http://www.valleyirrigation.com/valley-irrigation/us/valley-dealers/find-a-dealer


There are many more gems on valleyirrigation.com, and we encourage you to find them all!



Previous posts in the series:
Keeping Up with Valley Part I: Google Alerts 
Keeping Up with Valley Part II: RSS Feeds


Kelly Cox
Global Digital Marketing Manager

Kelly is a native of Omaha, NE, and has degrees in English and Web Development. She joined the Valley Irrigation Global Marketing Department in 2008 where she shares her love of web and all things digital marketing with her colleagues and the Valley dealer network. Outside of her life at Valley, Kelly enjoys reading, singing, and spending time with her family.

Monday, May 5, 2014

Keeping Up with Valley Part II: RSS Feeds | by Kelly Cox

The moment you ALL have been waiting for is here (drum roll, please)…the second part of our how-to-find-Valley®-in-the-digital-world-and-beyond series! In our first installment, I walked you through how to set up a free Google Alert. This time, I’ll give you the play-by-play of setting up an RSS Feed so that you (yes, you!) can easily follow the Growing the Conversation blog! 

Many of you may already know what an RSS Feed is, but some of your may be asking, “What in the world is she talking about?” An RSS Feed is a way for blogs, news feeds, and other websites to push frequently updated information directly to you. Sounds simple, right? There is, of course, one catch: you must have an RSS Reader to capture those RSS Feeds! Like a moth to a flame. Or a cat to peanut butter.

Admittedly, setting up an RSS Feed used to be kind of a pain, and some magic web programming knowledge was typically needed. However, we’re well into the 21st century, and technology has become one of our closest friends, allowing us to get whatever we need in just a few clicks of a mouse or taps of a finger!

Follow these steps to set up your very own RSS Feed to easily follow the Growing the Conversation blog:

1. Get an RSS Reader. Some popular ones include FeedDemon, RSSOwl, and Feedly. If you have Microsoft Outlook, you already have an RSS Reader built in!

2. Find the site you want to subscribe to (hint, hint: this blog). Click on any link that resembles a “Subscribe to This Blog” or “Subscribe to News Feed” or just “Subscribe.”




3. (If you are using Outlook, skip to step 4.) If you are NOT using Outlook, find your installed RSS Reader from the list provided and skip steps 5-7. Follow the instructions for adding a new RSS Feed in your RSS Reader of choice.



4. If you ARE using Outlook, click on the “View Feed XML” (or similar) link and follow steps 5-8.



5. Copy the web address (URL) in your browser’s address bar.



6. Navigate to Outlook and find the folder in the left-hand column called RSS Feeds (it will be somewhere below your main Inbox folder).



7. Right-click with your mouse on the RSS Feeds folder and choose Add a New RSS Feed.



8. Paste the URL from step 5 and click Add.



And that’s all there is to it! Now, whenever we post a new blog post to the Growing the Conversation blog, you will be the first to know. Use this same tutorial to subscribe to other blogs, news feeds, and other websites.

Would you like to see other tutorials from the Valley bloggers? Let us know – drop us a line in the Comments box below!




Kelly Cox
Global Digital Marketing Manager

Kelly joined the Valley Irrigation Global Marketing Department in 2008. Her love of all things geek (steampunk furniture, anime, Doctor Who, and science fiction/fantasy literature, just to name a few) helped shape her appreciation for technology and the web. Kelly is a newlywed and new homeowner, where she shares her geekery with her husband. She considers herself a wine connoisseur (though, 3 buck Chuck is delicious!) and has a love of painting, dance, and singing.

Thursday, March 27, 2014

Keeping Up with Valley Part I: Google Alerts | by Kelly Cox

 If you’re reading this blog, we know that you are a Valley® enthusiast! If not…well, we can change that around pretty fast. And, if you want to be, but don’t know where to start, we can help with that, too!

This blog post is the first in a how-to-find-Valley-in-the-digital-world-and-beyond series. In this post, I’ll walk you through one great way to get instant updates on Valley Irrigation and the Valley brand.

Subscribing to a FREE Google Alert about Valley will send the latest news about the company and brand to your email inbox. Setting up a Google Alert is easy – just follow these steps:

1. From your favorite web browser (Chrome, Firefox, Safari, Internet Explorer…Opera…), navigate to www.google.com/alert. You’ll then see a box that looks like this:



2. In the box that says “Search Query,” type in “Valley Irrigation.” (without the period after the word “Irrigation”)

3. From there, choose the Result Type you would like to receive in your email inbox. Choose:

  • “Everything” to get alerts of every kind of media published online about Valley.
  • “News” to just receive press release and news article alerts.
  • “Blogs” if you would like to receive alerts when a new “Growing the Conversation” blog post is published, or even when Valley is mentioned in some other blog!
  • “Video” to receive alerts of a newly published Valley video on YouTube.
  • “Discussions” to keep up-to-date with forum threads that are either about or mention Valley.
  • “Books” when a new e-book is published about Valley…I recommend you don’t just choose this one - alerts will be seldom, at best.

4. Next, choose how often you would like to receive emails from our friend Google: as-it-happens, once a day, or once a week. I prefer the “once a day” setting, as I A) don’t want to be bombarded with emails and B) want to know the day of when something new is published and available for my perusal.

5. The last setting for you to choose is “How many,” which is asking you “What quality of results do you want us to send ya?” You have two settings from which to choose: receive “Only the best results” or receive “All results.” The “All results” setting is a bit subjective; as a marketing professional and overall digital media geek, I want to see anything that could be about our company and brand, even if it ends up being completely irrelevant (that’s what the Delete button was invented for). However, you may want to try your hand at the “Only the best results setting;” however, keep in mind that the “Only the best results” setting is probably being filtered by robots and not by a real human, so you may miss out on some of the Valley awesomeness.

6. Last but not least, enter your email address, so Google knows where to send your Valley alerts!

7. I lied in No. 6…the very last thing you need to do is hit the “CREATE ALERT” button. You can’t miss it.

So, a finished Google Alert, with the settings described above, should look like this:




In the “Search Query” field, you don’t just have to type in “Valley Irrigation” to get results from Valley. Other options include:
  • Valley
  • Irrigation
  • Valmont Irrigation
  • Valmont Industries
  • Center Pivot Irrigation
  • Precision Agriculture
  • Precision Irrigation
And, the best part about Google Alerts (other than the fact that it’s FREE and only takes about 10 seconds to set up) is that you can set up as many Google Alerts as you want – the sky is the limit!  

Try out Google Alerts for yourself. Take it for a spin, buy it dinner, and let us know about your experience with Valley-themed Google Alerts in the Comments box below!



Kelly Cox
Global Digital Marketing Manager

Kelly joined the Valley Irrigation Global Marketing Department in 2008. Her love of all things geek (steampunk furniture, anime, Doctor Who, and science fiction/fantasy literature, just to name a few) helped shape her appreciation for technology and the web. Kelly is a newlywed and new homeowner, where she shares her geekery with her husband. She considers herself a wine connoisseur (though, 3 buck Chuck is delicious!) and has a love of painting, dance, and singing.

Monday, February 10, 2014

Valley Is Even Better at 60 | by Kelly Cox

A lot of things are really good at 50 years, but are even better at 60. For instance, wine. Or cheese (well, that may be stretching it). The same can be said of a strong company. 

This year, we celebrate the 60th anniversary of Valley® Irrigation, which has remained the leader in precision irrigation for its entire existence. Let’s reflect on a few of the many great milestones Valley has accomplished through the past 60 years:


1954 Valley introduced the first center pivot irrigation machine to the irrigation market.
1960s Valley began to hot dip galvanize their center pivots as a continuous improvement effort.
1970s The overseas markets opened a new world to Valley Irrigation, thus forming Valmont International. The first linear and corner machines were also introduced.
1980s The Valmonitor was introduced, opening doors to the remote control and management technology sector. 
1990s The Valley ControlsTM Pro Panel and Valley Controls Base Station were first introduced to the market, increasing pivot control from the panel and from home. Valley PolySpan® also made its first appearance in the ‘90s.
2000s A plethora of new technology peppered the center pivot irrigation marketplace: Valley Tracker remote communication product line; GPS Position and GPS Guidance; Variable Rate Irrigation (VRI); Tire Pressure Monitoring System (TPMS); and BaseStation3.

To help commemorate this great achievement, as well as to help celebrate all of the milestones and thought leadership that Valley has brought to the agriculture industry over the years, we are going to be taking our social media followers behind the scenes at Valley, as well as participate in the well-known Thursday social media activity Throwback Thursday (#TBT, for those who are familiar).

Each month, we will share a new story of a Valley employee, showcasing the people behind the pivot. As they happen, we will also post about Valley employees who retire this year, sharing their story and congratulating them on their tenure at Valley Irrigation.

Each Thursday (Throwback Thursday - #TBT), we will share a historical picture that helps craft the story of Valley Irrigation. 

So, what can YOU do to celebrate the 60th anniversary of Valley Irrigation? Engage with us on:
...and, of course, on this blog! Please share and Retweet our posts on your social media channels, so that we can collaboratively share the story that is “Valley.”




Kelly Cox
Global Digital Marketing Manager

Kelly joined the Valley Irrigation Global Marketing Department in 2008. Her love of all things geek (steampunk furniture, anime, Doctor Who, and science fiction/fantasy literature, just to name a few) helped shape her appreciation for technology and the web. Kelly is a newlywed and new homeowner, where she shares her geekery with her husband. She considers herself a wine connoisseur (though, 3 buck Chuck is delicious!) and has a love of painting, dance, and singing.

Thursday, December 19, 2013

Jump into Social Media and Connect With Your Favorite Brands | by Kelly Cox

Does anyone remember MySpace and your default friend Tom? Well, it’s still around, but has essentially become a niche social network for musicians. I’m pretty sure I still have a MySpace account floating around somewhere, but, without knowing it, it was the first social network I ever dabbled in because it was the “cool thing to use in high school.” That…and AOL Instant Messenger. Different topic for another day.

Facebook was released my freshman year in college. At that time, you had to be a college student with a proper .edu email address in order to create and use a Facebook account. As hard as it is to believe, that was nearly 10 years ago, and Facebook is now open to anyone 13 or older.

The point of my brief history lesson is this: social networks have been around way longer than many people realize. They have been paving the way for new methods of communication for 20 years – no, joke, I looked it up (http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html)! They are not something to be afraid of; they are something to embrace.

From a marketing perspective, I know that social media is an incredibly valuable tool; it allows us to show you the people behind our brand and prove that we’re not a bunch of robots. Looking at social media as a consumer, I see that it gives me an easy way to connect and engage with the companies and brands that I just love (Starbucks shout out!). Why is this kind of engagement important?

  • I am the first to learn about new products and promotions.
  • I get exclusive coupons just for engaging with brands on their social network(s) of choice.
  • I have an easy way to ask the company a question regarding its products and services.
  • I have an easy way to complain to the company regarding its products and services.
  • And…(drum roll, please), I get to talk with other people who are just as passionate about that brand as I am, which also allows me to read new product reviews from real people.

There are literally hundreds of social networks that exist today, and not every social network is right for everyone. Different channels allow for different types of messaging, and one of those may be right for you. For those of you who have not yet braved the social media bandwagon, here are a few social networks we suggest you look into first.

  • Facebook – delivers pretty much unlimited messaging, including text, pictures, videos, and events. We have found this social platform to be our most engaging (i.e., the place our followers prefer to Like, reshare, and comment on our posts, as well as ask questions about dealerships and employment opportunities). If you are looking for the social network that is your one-stop shop and the place where you may have the most opportunity to make your voice heard, we recommend you join Facebook.
    • How are WE using Facebook? We use Facebook to share longer pieces of our news releases and blog posts. This has also become our social network of choice to share photographs.
    • Follow Us – www.valleyirrigation.com/Facebook

  • Google+ - very much like Facebook, message-wise. If you are a Google junkie, this is the social platform for you!
    • How are WE using Google+? We use Google+ much the same way we use Facebook – to share pieces of news, as well as photos and videos. We joined Google+ to cater to those who are hard-core Googlers.
    • Follow Us – www.valleyirrigation.com/GooglePlus

  • Twitter – delivers very short, to-the-point, real-time messages (called Tweets) that are limited to 140 characters. Many ag companies and ag media use Twitter on a daily basis to share their latest news. If you don’t have a lot of time to poke around the internet, then this may be the social network for you.
    • How are WE using Twitter? We use this social network to share real-time updates from our trade shows, as well as news releases, blog posts, and new pictures and videos. We love to share other companies’ Tweets, including many from our own dealers.
    • Follow Us – www.valleyirrigation.com/Twitter

  • YouTube – delivers video. In fact, it reaches more adults than cable TV, which is no surprise with the invention of the smart TV. If you are a visual learner, we recommend jumping on the YouTube train!
    • How are WE using YouTube? To share our videos, of course! We have a plethora of informational videos on our products, as well as irrigation tips and tricks. We have also flagged many ag-related videos we think you will also enjoy.
    • Follow Us – www.valleyirrigation.com/YouTube

  • Pinterest – delivers pictorial representations of articles, tutorials, and ideas. This is the fastest growing social network today, which is why I wanted to give it a nod. Valley Irrigation is currently not on Pinterest, but that shouldn’t stop you from checking it out! This is a great place to get ideas for your business and personal life, as well as find pictures of ag. Pinterest allows you to create boards that relate to a single topic. So, if you’re the type to organize your thoughts, this may be the place for you to hang out.

Social media offers you a place to engage with the humans behind brands – companies aren’t comprised of a bunch of robots (well, for the most part). Jump on a social network today to communicate with the people behind your favorite brands; make that network your one stop shop to be the first to learn about new products, technology, and promotions. And, you may be surprised just how fun it can truly be.





Kelly Cox
Global Digital Marketing Manager

Kelly joined the Valley Irrigation Global Marketing Department in 2008. Her love of all things geek (steampunk furniture, anime, Doctor Who, and science fiction/fantasy literature, just to name a few) helped shape her appreciation for technology and the web. Kelly is a newlywed and new homeowner, where she shares her geekery with her husband. She considers herself a wine connoisseur (though, 3 buck Chuck is delicious!) and has a love of painting, dance, and singing.

Monday, November 25, 2013

Thank You | by Shannon Peterson and the Valley Team

Here in the United States, we’re preparing to celebrate Thanksgiving. Here at Valley®, we’d like to share the tradition of expressing thanks. Here is what some of our regular bloggers are thankful for.


Brooke Stover:

I am thankful for Dr. Oz (he recently announced that cheese is actually good for weight loss).

I am thankful for the awesome people I get to work with every day (minus a few unsavory characters, you know who you are – KIDDING!). I’m really thankful for the fun work environment at Valley – it’s true that if you enjoy your job you’ll never work a day in your life. (There’s a warm fuzzy on a cold day.)

I am thankful that I can tell people that I feed the world for a living. (This makes me sound really “cool” when I introduce myself in social situations.)


Michelle Stolte:

I am thankful for all the growers around the world who work extremely hard to feed each and every one of us every day. Thank you!!


Kelly Downing:

I still remember the moment very clearly. It was at 8:30 p.m., local time, on Oct. 15. It was not yet the end of a very long day. My traveling companion, Antoine Quily (our western Africa sales representative), and I had already been driving, working, and driving for about 15 hours, and we had three hours left before we would get to our hotel. We were sharing a small pickup with four other men, three goats, and half a ton of rice. I was very tired, very sore, and extraordinarily grouchy. Passing the time by listening to my iPod (set to “random play all songs”), a song by one of my favorite artists, Paul Thorn, began playing. The song is “I’m a Lucky Man” from his “Mission Temple Fireworks Stand” album.

It only took a few seconds for this song to help me “get my mind right.” I have included the lyrics below. I encourage all of you to read them (even better, buy the song or album and listen) and think about your own situation. I know tough times come to all of us, but sometimes I just need a little slap to the back of my head, like this. As the saying goes, “Why have a pity party? Nobody else shows up, and there are no snacks.” Have a wonderful Thanksgiving, everyone!


I’m a Lucky Man
In a dirty hotel room
Somewhere in rainy California
Channel surfing through the night
And there ain't nothing on
I went down to an empty bar
And I started talking to a stranger
He said "I come here every night
So I won't have to be alone"
I guess that I'm a lucky man
I guess that everything ain't all that bad
There's always somebody with less
I realize that I'm blessed
Now I understand, I'm a lucky man
Somewhere out there in the night
There must be a million people
They're just trying to survive
Barely holding on
I can't feel sorry for myself
When everything ain't goin' my way
'Cause I've got dreams and something else
I've got a reason to go on
I guess that I'm a lucky man
I guess that everything ain't all that bad
There's always somebody with less
I realize that I'm blessed
Now I understand, I'm a lucky man…


Jill Zwiener:

I’m thankful for the dedicated growers who rely on Valley equipment to water their valuable crops.

I’m thankful for the 500+ Valley dealers who put in countless hours each year to ensure our customers are happy.

I’m thankful for the engineers at Valley who design the most reliable center pivots in the industry!

I’m thankful for farmers. Without their hard work, resilience, determination, and dedication, I wouldn't enjoy the food I do every day of the year.

I’m thankful for the excitement and joyful smiles I saw on my nephews faces when they saw a combine harvesting a cornfield this fall.

I’m thankful for the stories my family members (my dad, uncles and aunts) have to tell about growing up on the farm years ago. They didn’t get to participate in sports like many other kids. They were milking the cows, raising livestock, and harvesting chickens. They were working hard to provide for their family.


Kelly Cox:

I am thankful for a lot in my life, but there are a few things I want to give homage to here and now. I am thankful for:

My wonderful husband, who is my very own superhero. He takes my antics in stride and really is the best person in the world for doing so. I couldn’t ask for more!

Garages, especially during the brink of a Nebraskan winter. ‘Nuff said.

The author Brandon Sanderson (and not just because he shares the same first name with my hubby). He finished The Wheel of Time series, a feat that no one else would have had the gall to take on! 14 books, most of which are about 1,000 pages long…good stuff.



* * *

And me? I’m thankful to my colleagues for sharing – it can be hard to be heartfelt on demand. I’m also thankful to have joined the Valley team in June. The people here are patient, accepting, and kind. And I would be remiss if I didn’t acknowledge that I am eternally thankful for the best husband ever, the most amazing teenage son, my miracle baby girl, and a second chance in life.

I’ll be even more thankful if you tell us what you are thankful for!

Monday, October 21, 2013

Kickin’ It Down South at Sunbelt Ag Expo | by Kelly Cox


Taken outside during the Southern boil

In the chicken booth

At sunrise
I love the South. I just do, and I always have. Great food, great landscape, great people. In fact, the South is the only place on this planet where I am OK with being called “ma’am” (people in all other places can only “ma’am” me when I’m either 30 or a mother, whichever comes first).

Though I’ve spent plenty of time down South in my lifetime, last week was my first visit to Moultrie, GA. It was also my first time trying boiled peanuts (…very salty experience…), my first time eating dinner at a Southern boil, and my first time attending the Sunbelt Ag Expo.

Now, I didn’t know what to expect at this farm show, since it was my first time attending. But, I’ve got to say, I had an absolute whirlwind of a time! It was hot (90 degrees, humid), but it was preferable to what my husband described as “stupidly cold” back home in Omaha, NE (I even returned home with a suntan – who else in Nebraska can say that in mid-October?).

Three things stand out to me about this farm show:
  1. Our dealers who attended the show were among the most hospitable people I’ve ever met. Thank you all for showing a Mid-Western girl how a farm show is done in the South!
  2. There was food everywhere, ranging from homemade ice cream to pulled pork to (you guessed it) boiled peanuts.
  3. Chickens, chickens, and more chickens. I found a booth showcasing various kinds of chickens, and, I must say, I’ve never been that close to a live chicken! To be honest, I think chickens are awesomely lurky and I took a ton of pictures.
A surprise from this show was the beautiful Valley® Precision Corner® on cotton just outside the show grounds. One early morning, a few of us got up early and took some photos of the field with the sun rising behind it – what an awesome, yet peaceful, impromptu photo shoot!

For those of you who attended one of our farm show booths this year in California, Kentucky, Illinois, Nebraska, or Georgia – thank you. Thank you for visiting us. Thank you for supporting center pivot irrigation. And thank you for feeding the world.












Kelly Cox
Global Digital Marketing Manager

Kelly joined the Valley Irrigation Global Marketing Department in 2008. Her love of all things geek (steampunk furniture, anime, Doctor Who, and science fiction/fantasy literature, just to name a few) helped shape her appreciation for technology and the web. Kelly is a newlywed and new homeowner, where she shares her geekery with her husband and cat Kiba. She considers herself a wine connoisseur (though, 3 buck Chuck is delicious!) and has a love of painting, dance, and singing.

Thursday, April 25, 2013

Happy Arbor Day from Valley Irrigation!

Tomorrow, we celebrate Arbor Day, the holiday about planting trees! Arbor Day was first observed in Nebraska in the 1880s. For more history and fun facts about Arbor Day, visit www.ArborDay.org.

We're celebrating Arbor Day by sharing with YOU our most cherished "tree" memories!

My first year of being married, my wife insisted we cut down our own Christmas tree. I had never done this as a kid, as we always bought one pre-cut at the lot. So we cut down this tree, bring it home, and put it up. It is the shortest, fattest tree ever – a total disaster (maybe a miscalculation on my part). In addition to that, for one month straight, it made this weird "clicking" sound at night and freaked us out. We kept thinking something was alive in it. So, next year, I bought an artificial tree and let the real ones continue to grow in the wild!

- Matt Ondrejko, VP Global Marketing
As I find myself more and more becoming that grouchy old man who yells at the neighborhood kids to “Keep off my lawn, dagnabbit!”, I occasionally find my memory taking me back in time to when I was in their shoes. I hope all of you have many happy memories from childhood; it isn’t that they get you through life, but they can be little “sweet spots” during the day when they come to mind. This Arbor Day, perhaps you, too, remember a favorite tree or woodland. For me, two trees come to mind. One is the white birch tree at my grandparents’ farm. We climbed it often, and the curling white bark was kind of wondrous to me. I still associate that tree with many fond memories of that place and those times.

The other was a large pin oak growing in a vacant lot near my house in my home town. It, too, was a “climber”; not just for me but for the entire neighborhood. It naturally became a competition to see who could (and would) climb to the highest spot before your nerve failed. For an eight-year-old kid, it seemed that you could see clear into the neighboring state from up there. Of course, it also taught the importance of keeping a grip—sometimes, the “hard way”!


- Kelly Downing, Global Irrigation Specialist


I personally would not call myself a green thumb, but I do very much like my plants, and of course, my trees. Having only recently moved into a home that actually has its own yard (but no trees), my husband and I have proceeded to invest in some trees to spruce up the lot. Since we really, really like our trees, we have also proceeded to name each one, so now we have our two apple trees, Ohayo and Gozaimasu (think “Good Morning” in Japanese), a plum tree named Woody, and our lilac tree, Lilia. 

However, my prides and joys (can a tree owner play favorites? Is that totally unfair?) are Valentine and Sally, my lemon and Satsuma (like a mandarin orange) trees. Valentine was my very first tree, purchased 6 years ago (on Valentine’s day, thus the name) during World Ag Expo in Tulare, CA. Since this show is in February every year, and I live in Nebraska, I had to protect Valentine when I got off the plane in snowy, cold Omaha by carrying him under my coat. Like a proud parent, I couldn't believe my eyes when, within the first year, little Valentine produced a lemon, which was quite tasty, I might add. Since then, Valentine has grown to be as tall as me, but has failed to produce another lemon. Sometime I get sad, sometimes frustrated, but I continue to fertilize and trim Valentine back in the hopes that next year, he will bloom and shower me with a windfall of lemons. Now, Sally, on the other hand, is producing Satsumas like crazy – three are growing right now, and there are 10 more buds that have recently turned into fruit. So while I will continue to love and tend to Valentine, I will be able to bask in the sweet fruit that Sally has produced…someday…if the fruit ever ripen! 

So now, if anyone has any wise advice on how to make Valentine bloom and produce lemons, I am all ears!

- Michelle Stolte, Global Marketing Manager


I will never forget Christmas 1995, the setting for my tree tale. Like many girls my age that holiday season, Santa gave me a Kitty Surprise! For those of you unfamiliar with this toy, or have blocked it from your memory, Kitty Surprise! was a stuffed cat toy that had a hollow stomach held together by a piece of Velcro. Obviously, the "Kitty" in Kitty Surprise! is the plush cat I just mentioned, but the "Surprise" was the kittens that came in the cat's stomach...that's right. I was a very lucky girl - my cat came with 5 kittens, which was the most that could come with the toy (though, I later found out that it was all a scam, as my 3 friends who all received Puppy Surprise! also had 5 babies in the weird, hollow stomach of their toys).  

My Aunt Susan found this toy to be both hilarious and awful. So, when I wasn't looking, she "catnapped" Kitty Surprise! and all of her kittens. Kitty Surprise! made it out safely, but the kittens...well, my Aunt Susan hid them in our Christmas tree. I looked around my house for hours until I found the kittens hanging on for dear life in the Christmas tree, which was dangerously leaning to one side, thanks to our cat (a real cat) Jasmine using it as a hiding spot...and Jasmine wasn't a small cat, by any means.

- Kelly Cox, Global Digital Marketing Manager


Do you have a memory of a tree you'd like to share? We'd like to hear it! Click on the Comments box below to share your story. Happy Arbor Day, everyone!