Valley Values – Advanced | by Matt Ondrejko

Advanced Technology is all the rage these days and is a key buzzword in every company’s marketing arsenal. To be honest, we often use it here at Valley® as well. In fact, Advanced is one of our five Valley Values – along with Reliable, Durable, Precise and Responsive. But, I think it is important to take a step back and really discuss what Advanced Technology means to growers.

At Valley, we approach technology as a means to make the user or the product more efficient, durable, or productive, not just in terms of megabytes and apps, but on the steel and rubber as well.

Advanced Technology is something every engineer and product manager incorporates into the new designs and ideas we test and develop. We look for the latest and greatest ways to make and coat steel, reduce flat tires, and remotely communicate with the pivot. This technology is meant to bring a better quality of life to our customers by reducing downtime and maximizing up time, so more personal time can be spent doing the things they really want to do.

Often technology is pushed on the consumer as a must have or a way to make things easier, with the company offering it not really understanding how the product will be used.

At Valley, we work hand in hand with our growers and dealers testing and evaluating what they like and what really makes them more efficient. We deliver technology, but on their terms, aimed at their needs and desires.

Technology is constantly changing and evolving. At Valley, we are leading the way, advancing the pivot and the way the world irrigates.

---

Matt Ondrejko VP Global Marketing The one word that can sum up Matt is "enthusiasm!" He likes to be on-the-go and have fun along the way. Matt loves music and the 1980s era. He is a child of the MTV generation and has a deep appreciation of all music genres (specifically, he is a huge Dave Matthews Band groupie). Matt has traveled to more than 70 countries around the world and enjoys learning about different cultures and people. He spent three years living with his family in Leuven, Belgium, trying to enjoy as many of the 700+ beers they brew there.

Valley Values – Responsive | by Matt Ondrejko

In prior posts, I have discussed three of the five pillars of what we call “Valley_® Values.” Those three pillars; Reliable, Durable and Precise, are the backbone of what has made Valley the leader in precision irrigation and the best in the world. But today’s pillar – Responsive – is something that growers have come to associate with the Valley brand promise – something that comes with owning the world’s best irrigation equipment.

I could explain all the ways in which Valley equipment, our manufacturing process, and our technology are Responsive to evolving needs of growers and the demands of today’s changing world. Instead, I will focus on what truly sets us above the competition globally, our Valley dealer network.

Your Valley dealer is the one who is most Responsive to your needs, demands and urgent requests. Your Valley dealer is the one who can service a down pivot on a moment’s notice, or help you load your VRI prescription with ease and confidence. Your Valley dealer is the person beside you in the field during a drought or after a storm has caused damage, developing a plan to get your operation working as soon as possible. Your success is his success and vice versa.

We, at Valley, select and appoint our dealers with the utmost care and attention. They must be the best at what they do, they must be willing to do whatever it takes to keep you up and running, and they must bleed Valley blue! Valley dealers represent the true meaning of Responsive. We are as lucky as you to have a team of dealers that make us all successful!

The Valley dealer network = Responsive!

---

Matt Ondrejko VP Global Marketing The one word that can sum up Matt is "enthusiasm!" He likes to be on-the-go and have fun along the way. Matt loves music and the 1980s era. He is a child of the MTV generation and has a deep appreciation of all music genres (specifically, he is a huge Dave Matthews Band groupie). Matt has traveled to more than 70 countries around the world and enjoys learning about different cultures and people. He spent three years living with his family in Leuven, Belgium, trying to enjoy as many of the 700+ beers they brew there.

Valley Values – Precision | by Matt Ondrejko

The Valley_® brand tag line is “The Leader in Precision Irrigation.” 

Valley VRI Zone Control can divide a field
into more than 5,000 management zones

This statement was not arbitrarily chosen or one that simply sounded good to us. On the contrary, it encompasses the approach we take on every product we build, every solution we engineer, and every application we develop for our customers.  

We – here at Valley – pride ourselves on the reliability and durability we build into every product that we engineer and manufacture, and that is a direct function of the strict quality standards we hold ourselves to. The precision in our manufacturing processes result in products that are efficiently and correctly built time and time again, assuring our customers of the Valley quality they have come to expect over the last 60 years.  

Our engineered solutions, such as Variable Rate Irrigation, water application, and BaseStation3™, provide our growers with precise water application and remote management when and where they need it.  

Precision is ingrained in our way of life at Valley.  

---

Matt Ondrejko VP Global Marketing The one word that can sum up Matt is "enthusiasm!" He likes to be on-the-go and have fun along the way. Matt loves music and the 1980s era. He is a child of the MTV generation and has a deep appreciation of all music genres (specifically, he is a huge Dave Matthews Band groupie). Matt has traveled to more than 70 countries around the world and enjoys learning about different cultures and people. He spent three years living with his family in Leuven, Belgium, trying to enjoy as many of the 700+ beers they brew there.

Valley Values – Durability | by Matt Ondrejko

One thing that amazes and inspires me is seeing Valley_® center pivots in the field that have been operating for 30+ years. Around the world, it is not uncommon to meet a grower who is proud to tell you his first pivot was a Valley and it is still running today. Heck, here in Nebraska, you can still see original Valley water-drive units in operation.  

The Durability of a Valley pivot is known throughout the world. That Durability is a key reason why the majority of irrigators continue to buy and recommend Valley machines to their friends and neighbors. Our customers work hard and expect their equipment to do the same thing. Valley delivers on that expectation.

Here at Valley, we have made changes to bring technology and product enhancements to the market to meet the changing needs of our customers. However, one thing we build into any change or upgrade is the promise of Durability that made the Valley name what it is today. The Valley brand is built on our performance through the years. Future success requires us to uphold and strengthen the key traits anchoring that performance.

Lasting brands stand the test of time and persevere through all the elements they are exposed to. Through blazing heat and windy winters, Valley pivots stand tall and are built to last. That’s the Durability promise that you can count on.

---

Matt Ondrejko VP Global Marketing The one word that can sum up Matt is "enthusiasm!" He likes to be on-the-go and have fun along the way. Matt loves music and the 1980s era. He is a child of the MTV generation and has a deep appreciation of all music genres (specifically, he is a huge Dave Matthews Band groupie). Matt has traveled to more than 70 countries around the world and enjoys learning about different cultures and people. He spent three years living with his family in Leuven, Belgium, trying to enjoy as many of the 700+ beers they brew there.

Valley Values – Reliability | by Matt Ondrejko

Reliability is a term/feature that gets thrown around a lot by companies nowadays when they talk about how much better their products are than other brands. In fact, it has become a word that many consumers have grown weary of. However, there are people in certain industries and lines of work that require Reliability as assurance that they are getting the best proven product and that they have one less thing to worry about on the job.

In my seven months here at Valley®, I have heard the word Reliability come out of the mouth of every grower and dealer I have met when they tell me why they chose a Valley product for their operation.  

Reliability is not a label that can just be slapped on a product, it has to be earned. Reliability is something gained by days and years in the field, performing at the same high level every time. Reliability is something that maximizes your up-time and provides that sense of security that you don’t need to worry if it will work when you press the ON button. Reliability is something that the people of Valley take very seriously, because our growers and dealers do. It is our reputation and our legacy that drives the reliability we have all come to expect from a Valley product.

Valley Reliability is not something I have created, or that the current staff here has created, but we continue to deliver it with every new product we bring to market. The Reliability expectation we have achieved has been developed and delivered on with every passing year. Reliability is a value we will continue to deliver on tomorrow and well into the future.  

This is our commitment to you.


Click below to learn more about the Reliability of Valley products.

---

Matt Ondrejko VP Global Marketing The one word that can sum up Matt is "enthusiasm!" He likes to be on-the-go and have fun along the way. Matt loves music and the 1980s era. He is a child of the MTV generation and has a deep appreciation of all music genres (specifically, he is a huge Dave Matthews Band groupie). Matt has traveled to more than 70 countries around the world and enjoys learning about different cultures and people. He spent three years living with his family in Leuven, Belgium, trying to enjoy as many of the 700+ beers they brew there.