Valley Values – Advanced | by Matt Ondrejko

Advanced Technology is all the rage these days and is a key buzzword in every company’s marketing arsenal. To be honest, we often use it here at Valley® as well. In fact, Advanced is one of our five Valley Values – along with Reliable, Durable, Precise and Responsive. But, I think it is important to take a step back and really discuss what Advanced Technology means to growers.

At Valley, we approach technology as a means to make the user or the product more efficient, durable, or productive, not just in terms of megabytes and apps, but on the steel and rubber as well.

Advanced Technology is something every engineer and product manager incorporates into the new designs and ideas we test and develop. We look for the latest and greatest ways to make and coat steel, reduce flat tires, and remotely communicate with the pivot. This technology is meant to bring a better quality of life to our customers by reducing downtime and maximizing up time, so more personal time can be spent doing the things they really want to do.

Often technology is pushed on the consumer as a must have or a way to make things easier, with the company offering it not really understanding how the product will be used.

At Valley, we work hand in hand with our growers and dealers testing and evaluating what they like and what really makes them more efficient. We deliver technology, but on their terms, aimed at their needs and desires.

Technology is constantly changing and evolving. At Valley, we are leading the way, advancing the pivot and the way the world irrigates.

---

Matt Ondrejko VP Global Marketing The one word that can sum up Matt is "enthusiasm!" He likes to be on-the-go and have fun along the way. Matt loves music and the 1980s era. He is a child of the MTV generation and has a deep appreciation of all music genres (specifically, he is a huge Dave Matthews Band groupie). Matt has traveled to more than 70 countries around the world and enjoys learning about different cultures and people. He spent three years living with his family in Leuven, Belgium, trying to enjoy as many of the 700+ beers they brew there.

Valley Values – Responsive | by Matt Ondrejko

In prior posts, I have discussed three of the five pillars of what we call “Valley_® Values.” Those three pillars; Reliable, Durable and Precise, are the backbone of what has made Valley the leader in precision irrigation and the best in the world. But today’s pillar – Responsive – is something that growers have come to associate with the Valley brand promise – something that comes with owning the world’s best irrigation equipment.

I could explain all the ways in which Valley equipment, our manufacturing process, and our technology are Responsive to evolving needs of growers and the demands of today’s changing world. Instead, I will focus on what truly sets us above the competition globally, our Valley dealer network.

Your Valley dealer is the one who is most Responsive to your needs, demands and urgent requests. Your Valley dealer is the one who can service a down pivot on a moment’s notice, or help you load your VRI prescription with ease and confidence. Your Valley dealer is the person beside you in the field during a drought or after a storm has caused damage, developing a plan to get your operation working as soon as possible. Your success is his success and vice versa.

We, at Valley, select and appoint our dealers with the utmost care and attention. They must be the best at what they do, they must be willing to do whatever it takes to keep you up and running, and they must bleed Valley blue! Valley dealers represent the true meaning of Responsive. We are as lucky as you to have a team of dealers that make us all successful!

The Valley dealer network = Responsive!

---

Matt Ondrejko VP Global Marketing The one word that can sum up Matt is "enthusiasm!" He likes to be on-the-go and have fun along the way. Matt loves music and the 1980s era. He is a child of the MTV generation and has a deep appreciation of all music genres (specifically, he is a huge Dave Matthews Band groupie). Matt has traveled to more than 70 countries around the world and enjoys learning about different cultures and people. He spent three years living with his family in Leuven, Belgium, trying to enjoy as many of the 700+ beers they brew there.