Middle East Dealerships Provide Unique Service Offerings | by Adrian Cliffe

In the Middle East market, we have a lot of large-scale projects with investors. Some of these investors have limited experience when it comes to managing large-scales farms. When that happens, the irrigation equipment is often overlooked and not correctly maintained. 

A large-scale farm project in the desert.

This type of equipment neglect can mean the return on investment is drawn-out and can lead to a lot of unhappy investors. 

To address this, a lot of Middle East Valley_® dealerships are offering 24-hour service contracts. The dealerships have full-time, trained employees based on the farms to respond quickly to any equipment issues that may arise.

The Middle East dealerships also offer support to all farmers. In the Middle East, flow meters are often not sold with systems. Therefore, customers don’t know if their pumps are applying the correct amount of water for the crops. 

Our dealers offer a solution using a digital flow meter. They visit the farmers monthly, quarterly, or even yearly to update the farmer on a pump's performance. 

This all leads to offering better support to the end user and making sure that Valley equipment is always working at its most efficient. It also creates a win-win partnership for everyone and happy investors.

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Adrian Cliffe Territory Sales Manager for Egypt, Turkey, Oman, and UAE Adrian has been working for Valmont® Irrigation for more than 3 years. He is an agricultural engineer and has worked for the largest suppliers of machinery in Ireland. He enjoys designing and manufacturing farm machinery. Adrian was a member of the Middle East hurling team that won the international championship last year. He also plays soccer and likes going to the movies and relaxing at the pool.